Building Your Brand: Everything You Do Builds It Up Or Drags It Down
It’s essential to understand and appreciate that building a reliable, effective brand takes time, energy, and effort.
Keep Cool And CLE On: Handling Hiccups Like A Pro
Strategies to keep your presentation on track.
Pursuing The Pro Bono Story: A Conversation With Alicia Aiken
This Pro Bono Week, get inspired to give back with PLI’s Pursuing Justice: The Pro Bono Files, a one-of-a-kind podcast hosted by Alicia Aiken.
Future-Proofing Your Law Firm Marketing With AI And Smarter Digital Strategy
The practical steps firms must take to stay visible, competitive, and client-ready in an answer-driven search world.
Why Your Practice Is Burning Money And How You Can Do Better
Our expert panel explores common sources of profit leakage along with practical steps for improvement.
Personal Marketing Plans: How To Make Your Own Rain
How does one create an income stream? You need a personal business development plan.
Why Lawyers Lose Money: The Psychology Behind Pricing, Value, And Client Loyalty
When your clients see you as indispensable, they stop negotiating and start appreciating.
Stand With Survivors: Legal Tools To Make A Real Difference This DVAM
Enhance your legal skills to advocate for survivors of intimate partner violence.
Stat(s) Of The Week: ‘Slop Bowls’ Feel The Squeeze
What economic challenges mean for the RTO lunch.
Why Most Law Firm Marketing Fails And What Smart Lawyers Do Instead
Marketing a law firm requires more than a passive online presence. This episode of "Be That Lawyer" explores how you can do better.
Legal Business Development As A Team Sport
Working together isn’t just more profitable, it’s smarter.
Being Proactive: How To Advance Your Cases
If you’re not winning, you’re losing, and if you’re not gaining ground, you’re giving up ground.
Chrometa: Turning Time Into Billable Value For Modern Lawyers
Adoption of Chrometa represents more than a technological upgrade; it reflects a professional philosophy that values accuracy, transparency, and efficiency.
Are Lawyers Next On AI’s Chopping Block?
Now is the time for lawyers to face the music and adapt.
Top Biglaw Firm Will Require Associates To Spend Four Days In The Office Come 2026
The hybrid era keeps getting a little less hybrid at the best Biglaw firms.
The Legal Marketing Tactics That Work In 2025
How your firm can stop overthinking and start executing, on this episode of the 'Be That Lawyer' podcast.
Nail Your CLE: Engaging Your Audience Like A Pro
The real challenge is turning your presentation into an unforgettable experience.
The Trump Gold Card: A New $1 Million Pathway To A U.S. Green Card
A new proposal would let wealthy foreign nationals secure an opportunity for a U.S. green card with a $1 million 'gift' to the government, sparking legal and ethical debate.